Client-Centric sales process, Commercial Excellence, Growth Strategy, Uncategorized

Mastering the Shift: Channel Strategies for the CPG Leaders of Tomorrow

Mastering the Shift: Channel Strategies for the CPG Leaders of Tomorrow
January 6, 2025
Wael Farah
0
Last month, at the Gulf Food Manufacturing exhibition in Dubai, I joined a packed panel discussion on the future of consumer-packaged goods (CPG). Amid the buzz, one statement resonated deeply with the room: “We’ve perfected our distribution for yesterday’s market. But Gen Z isn’t buying like their parents did, and our channels haven’t caught up.” This wasn’t […]
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Commercial Excellence, Consulting, Growth Strategy, Uncategorized

Interview with the Founder – Reflecting on 2024: A Year of…

Interview with the Founder - Reflecting on 2024: A Year of...
December 30, 2024
Mazen Farah
0
Questions on The Industry and Market Outlook You mentioned that 2024 was one of the most challenging years for you both personally and professionally. Was this due to shifts in the market landscape? How much did the economy play a role? The year 2024 was undeniably challenging for many, marked by significant economic difficulties both […]
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Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy, Uncategorized

The Path to Customer-Centricity: A Manufacturing Company’s Transformation

The Path to Customer-Centricity: A Manufacturing Company's Transformation
December 27, 2024
Wael Farah
0
Last year, I sat down for a coffee with the newly appointed CEO of a well-established manufacturing company in Riyadh. Having previously known him from his previous role at another organization, it was clear from the outset that he was someone who truly understood the pulse of the market. His insightful words stuck with me: “We’ve […]
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Uncategorized

Entrepreneur(s): A lesson to Remember

October 30, 2012
Mazen Farah
0
The old generation are true leaders ,our teachers, they don’t retire they might just miss their classes. That day was hard, different, I couldn’t even remember why I decided to take this entrepreneurial journey. All things conspired to remind me of my fears and weaknesses I put down while preparing the SWOT analysis, just to […]
boutique sales consultancy, consulting companies lebanon, motivate your sales people
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Uncategorized

Sales Organization: Problems, Challenges, and Potential

July 24, 2012
HEED
0
The science behind solving, developing and building a scalable predictable sales growth In such never ending situations, the civil war, Israeli bombardments, economic and financial crisis, and today the Arab Spring,  our friends would back us up saying “maintaining your sales numbers would be good enough.” But ask thousands of entrepreneurs, general managers, sales managers […]
boutique sales consultancy, consulting companies lebanon, Guts and Discipline, improve the sales team, sales and training, sales consultancy, sales consultancy beirut, sales planning, sales strategy, sales training management, salesman, Salesperson, the sales process
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Uncategorized

Salespeople: The Lies and Truths

June 26, 2012
Mazen Farah
0
As Marlon Brando said in an interview for a rare show on June 12, 1973 after the height of his Godfather majesty, “There was no difference between what I do on-screen and what all of us do every day. The difference is I do it as a profession.” The same applies to sales. “Living life […]
Client vs Salesman, consulting companies lebanon, hedgehog concept, motivate your sales people, Power of a salesman, sales consultancy, Sales Profession, salesman, Salesperson, to heed
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