Service
Growth Strategy
A well–defined growth strategy allows organizations to have a clear strategic roadmap and action plan to increase the size and scale of their business. This includes expanding into new markets, introducing new products or services, and finding ways to leverage the key market drivers to drive their revenues. Leveraging our data–driven approach and deep industry expertise, we develop tailored strategies encompassing innovative business models, competitive differentiation, and expansion into new markets. By partnering with us, you gain actionable insights and a roadmap to drive sustainable revenue growth and outperform competitors.
HEED services include
Growth Priorities
We collaborate with CEOs and strategy directors to define strategic priorities and develop actionable roadmaps for sustainable growth. Our experts conduct comprehensive market analysis, identify emerging trends, and formulate strategies to capitalize on market opportunities. Experience accelerated growth, market expansion, and competitive advantage with a tailored 5-year strategic roadmap
Go-to-market strategy
A go-to-market (GTM) strategy is a plan for how companies introduce and sell their products or services to their customers. Through market intelligence, we provide details on the target market, positioning, sales and marketing efforts, and key metrics for an efficient and effective way of selling. It is an optimized plan to reach and acquire customers to maximize revenues & profitability.
Product Mix
We help organizations either develop new products or services that will meet the needs of their target market or manage their existing product portfolio, including conducting market research to identify opportunities for growth and analyzing product performance to identify which products should be phased out or expanded. The overall goal is to maximize the value of their product mix and increase revenue, profitability, and customer satisfaction.
Pricing Strategy
New pricing strategies help organizations to remain competitive in their market and increase profitability. We work with organizations to understand their needs, goals, and objectives and develop a customized pricing strategy accordingly. This includes identifying the optimal price points for maximizing profitability, creating a new pricing structure that will encourage customer loyalty, and implementing new pricing strategies that will increase revenues & profitability.
Related Insights
January 29, 2025
For many companies operating in mature industries, the relentless battle of price competition feels like a never-ending game. Margins tighten, competitors undercut, and products—once innovative—start blending into the sea of sameness. This was the reality faced by one of the most contemporary and competitive mills in the region, a business known for its scale and […]
February 28, 2025
I was recently reading “The Goal” by Eliyahu Goldratt, a book that challenges conventional thinking in business operations and decision-making. One particular idea stuck with me: organizations often focus on local efficiencies while missing the bigger picture—sustainable growth. It took me back a few years to a conversation with the CEO of a leading commercial […]
December 30, 2024
Questions on The Industry and Market Outlook You mentioned that 2024 was one of the most challenging years for you both personally and professionally. Was this due to shifts in the market landscape? How much did the economy play a role? The year 2024 was undeniably challenging for many, marked by significant economic difficulties both […]
March 3, 2025
We reflect on a year of resilience and adaptation in a challenging global business environment. Early signs of recovery have already emerged, particularly in the GCC, and we anticipate a market correction soon. At HEED, we’ve embraced these changes, refining our offerings and approach while laying the groundwork for ambitious growth. By aligning with evolving […]
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Norma Makarem
Growth Consultant