

ATOMIC SALES: Boosting Sales Efforts with Gamification
HEED's proven system guarantees 7-10% increase in sales
Choose your business challenge to explore your go-to solutions
Market dynamics are shifting and you want to coop effectively?
Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty.
Struggling to Grow Your Sales Force?
You reached a scale-up maturity stage yet are facing difficulties in growing and retaining the sales team, reducing their ramp-up time, and cultivating a conducive work culture.
Struggling with Employees Adoption of Internal Changes?
You have set the right strategy and execution plan but having difficulty with employees and internal user adoption.
Witnessing Inefficient Commercial Operations?
Your sales have grown substantially but your sales and marketing operations are lagging and not aiding in driving the company further.
Your Business Stuck in the Stagnation Phase?
Your business is stagnated and you are not sure where to start the change and how to drive your revenue growth.
Losing Market Share?
You are seeing a decrease in your profit in the last year and market share is eroded to your competitors.
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We reflect on a year of resilience and adaptation in a challenging global business environment. Early signs of recovery have already emerged, particularly in the GCC, and we anticipate a market correction soon. At HEED, we’ve embraced these changes, refining our offerings and approach while laying the groundwork for ambitious growth. By aligning with evolving […]
I was recently reading “The Goal” by Eliyahu Goldratt, a book that challenges conventional thinking in business operations and decision-making. One particular idea stuck with me: organizations often focus on local efficiencies while missing the bigger picture—sustainable growth. It took me back a few years to a conversation with the CEO of a leading commercial […]
For many companies operating in mature industries, the relentless battle of price competition feels like a never-ending game. Margins tighten, competitors undercut, and products—once innovative—start blending into the sea of sameness. This was the reality faced by one of the most contemporary and competitive mills in the region, a business known for its scale and […]
Last month, at the Gulf Food Manufacturing exhibition in Dubai, I joined a packed panel discussion on the future of consumer-packaged goods (CPG). Amid the buzz, one statement resonated deeply with the room: “We’ve perfected our distribution for yesterday’s market. But Gen Z isn’t buying like their parents did, and our channels haven’t caught up.” This wasn’t […]
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