Defining Challenge

Then You Should Concentrate Your Efforts On

Product Mix

  • We study your products/services offerings, customers, and market in order to identify the best product mix and targeted offering to grow profitability. The results will give you clarity on your products segments, what to add/remove, where to focus, and what to disrupt to reach their greatest potential for growth, market share, and revenue

Market Expansion

  • Our market expansion project consists of understanding your market quantitative and qualitative factors that determine your business's chance of profitability. We study the market size, barriers of entry, and dynamics. Our services cover market data collection, design competitive acumen, target customer analysis, expansion plan development, and execution.

Maximizing Salespeople Productivity

  • Leaders have been seeking quick solutions and cosmetic fixes such as sales training, and incentives which proved their non-effectiveness over the years. Effective commercial operations are built on the right infrastructure for maximum productive sales performance.

    Our services will help you achieve this objective depending on your sales model. We help you with re-engineering the sales process, re-allocation of sales efforts per product, customer segmentation, key account management, location and territory management; restructuring commercial team roles, KPIs, commission schemes, sales enablement, and equipping the team with framework and tools to optimize their activities and maximise their productivity.

Need expert support to achieve it?

Contact Us

Drop a Quick Question

    Related Elaborative Insights

    How land and expand model can grow your business

    Ensuring your business’ survival, let alone its development, has been no easy feat. It’s likely that many businesses like yours have had to make some tough decisions to stay afloat. As you look to the future, you’ll have many decisions to make regarding your business development. There’s no doubt that some of the major economic changes we’ve seen are here to stay. But there are changes that you can implement that will improve your bottom line and make the going more worthy.

    One of the major strategies that have proven records of success in many industries is the land-and-expand sales model which aims to increase conversion rate and boost sales numbers. Keep reading as we dive into what land-and-expand can do for your business and how to adapt your processes to this model.

    Integrating technology without killing the human element in B2B sales

    Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation isn’t driven by businesses, but rather it’s directed by the customer.

    The internet gave customers access to relevant information at any time, anywhere, and in the format and device of their preference. Thus, the customer journey dictates different strategies for businesses to keep up with this new kind of “always-connected” customer. Businesses must embrace technology in order to provide an exceptional customer experience, that’s one perspective of the story.

    How to optimally segment clients in B2B companies

    Account management-based companies have always valued the importance of client categorization and evaluation; however, determining the optimal way to do that remains evasive. Technology is overtaking the account management sales world; thus, more companies are relying on automating business processes. While the use of technology is no longer viewed as an accelerator, rather as a core component of business, it should not outweigh client centricity. Particularly in companies that rely on post-sales account managers to manage and nurture relationships with accounts – to retain and increase revenue from them. The objective then is to place client centricity at the center and create digital initiatives that facilitate this centricity.

    Sales Standardization

      Think of it like ISO for your Sales and Selling Like a factory, the more we can systemize, standardize, and document the easier we can scale things up. Such efforts has started long ago in the 1900s to make factories more efficient. In the 1980s the concept of ‘Lean’ – making processes to flow […]

    Do you need to discuss further?

    Book a free exploration call with our experts

    Book a Call

    Norma Makarem

    Growth Consultant