Yamama Cement Chooses HEED for its Customer-Centric Transformation

HEEDPressReleaseYCC

A transformative collaboration between Yamama Cement Company, a pioneer Saudi company in the cement industry, and HEED, a renowned boutique management consulting firm. The shared objective is to achieve substantial growth and redefine customer-centricity.

Yamama Cement Company is a towering figure in the Saudi Arabian cement manufacturing landscape, a true leader in the industry. For years, they have been consistently raising the bar for excellence. As they set their sights on even greater horizons, they understand that customer-centricity is the cornerstone of their future success.

 

“At Yamama, we’ve always been committed to delivering the best to our customers. Choosing HEED was a strategic decision. They bring a wealth of knowledge and a tailored approach that perfectly aligns with our vision for growth. Together, we are not just looking to meet but to exceed customer expectations.” – Mohammad AlMalki, EVP Commercial Affairs at Yamama Cement.

We’re truly passionate about seeing businesses go above and beyond in meeting customer needs, not just meeting their expectations, ensuring that their customers are not merely satisfied, but thrilled with the service they receive and the relationship they have. At Yamama, we’re driven by the excitement about transforming this vision into an actionable reality, and that’s what we’re dedicated to achieving.– Wael Farah, Partner at HEED

WHY HEED?

The proven expertise in enhancing customer satisfaction and driving revenue growth is precisely what a business needs to take its customer-centricity to unprecedented levels.

HEED is a management consulting firm focused on Revenue Management and Commercial Excellence. We help well-established companies to drive sustainable revenue growth by integrating science, people, and technology into what we do. Our execution discipline has helped our clients increase their revenues by an average of 17% within 10 months.

Latest Insights

How land and expand model can grow your business

Ensuring your business’ survival, let alone its development, has been no easy feat. It’s likely that many businesses like yours have had to make some tough decisions to stay afloat. As you look to the future, you’ll have many decisions to make regarding your business development. There’s no doubt that some of the major economic changes we’ve seen are here to stay. But there are changes that you can implement that will improve your bottom line and make the going more worthy.

One of the major strategies that have proven records of success in many industries is the land-and-expand sales model which aims to increase conversion rate and boost sales numbers. Keep reading as we dive into what land-and-expand can do for your business and how to adapt your processes to this model.

Integrating technology without killing the human element in B2B sales

Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation isn’t driven by businesses, but rather it’s directed by the customer.

The internet gave customers access to relevant information at any time, anywhere, and in the format and device of their preference. Thus, the customer journey dictates different strategies for businesses to keep up with this new kind of “always-connected” customer. Businesses must embrace technology in order to provide an exceptional customer experience, that’s one perspective of the story.

Eliminate the Barrier – Reach Your Consumer Directly

Over the past decade, the evolution of customer purchasing behavior has significantly led to a growing preference for online shopping. Yet, most organizations could not complement their offline sales channels with the digital ones up until the pandemic hit in 2020, and organizations were left with no choice.

How to optimally segment clients in B2B companies

Account management-based companies have always valued the importance of client categorization and evaluation; however, determining the optimal way to do that remains evasive. Technology is overtaking the account management sales world; thus, more companies are relying on automating business processes. While the use of technology is no longer viewed as an accelerator, rather as a core component of business, it should not outweigh client centricity. Particularly in companies that rely on post-sales account managers to manage and nurture relationships with accounts – to retain and increase revenue from them. The objective then is to place client centricity at the center and create digital initiatives that facilitate this centricity.