Yamama Cement Chooses HEED for its Customer-Centric Transformation


A transformative collaboration between Yamama Cement Company, a pioneer Saudi company in the cement industry, and HEED, a renowned boutique management consulting firm. The shared objective is to achieve substantial growth and redefine customer-centricity.

Yamama Cement Company is a towering figure in the Saudi Arabian cement manufacturing landscape, a true leader in the industry. For years, they have been consistently raising the bar for excellence. As they set their sights on even greater horizons, they understand that customer-centricity is the cornerstone of their future success.


“At Yamama, we’ve always been committed to delivering the best to our customers. Choosing HEED was a strategic decision. They bring a wealth of knowledge and a tailored approach that perfectly aligns with our vision for growth. Together, we are not just looking to meet but to exceed customer expectations.” – Mohammad AlMalki, EVP Commercial Affairs at Yamama Cement.

We’re truly passionate about seeing businesses go above and beyond in meeting customer needs, not just meeting their expectations, ensuring that their customers are not merely satisfied, but thrilled with the service they receive and the relationship they have. At Yamama, we’re driven by the excitement about transforming this vision into an actionable reality, and that’s what we’re dedicated to achieving.– Wael Farah, Partner at HEED


The proven expertise in enhancing customer satisfaction and driving revenue growth is precisely what a business needs to take its customer-centricity to unprecedented levels.

HEED is a management consulting firm focused on Revenue Management and Commercial Excellence. We help well-established companies to drive sustainable revenue growth by integrating science, people, and technology into what we do. Our execution discipline has helped our clients increase their revenues by an average of 17% within 10 months.

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