Enabling Commercial Operations

Last month, at the Gulf Food Manufacturing exhibition in Dubai, I joined a packed panel discussion on the future of consumer-packaged goods (CPG). Amid the buzz, one statement resonated deeply with the room: “We’ve perfected our distribution for yesterday’s market. But Gen Z isn’t buying like their parents did, and our channels haven’t caught up.” This wasn’t […]

For many companies operating in mature industries, the relentless battle of price competition feels like a never-ending game. Margins tighten, competitors undercut, and products—once innovative—start blending into the sea of sameness. This was the reality faced by one of the most contemporary and competitive mills in the region, a business known for its scale and […]

I was recently reading “The Goal” by Eliyahu Goldratt, a book that challenges conventional thinking in business operations and decision-making. One particular idea stuck with me: organizations often focus on local efficiencies while missing the bigger picture—sustainable growth. It took me back a few years to a conversation with the CEO of a leading commercial […]

If you believe that commissions are an effective way to motivate your sales team to improve their performance, gamification can provide the extra boost needed to reignite their drive. “Creating a fun yet competitive environment enhances salespeople’s performance and skyrockets results.”   What is Sales Gamification? At its core, sales gamification involves applying game-like elements—such […]