Use HEED Matrix to Optimize your Sales


Every time two business leaders, entrepreneurs or CEOs meet together, the subject of “what shall we do in such stagnant market, and the continuous underlying economical and political factors” take over their conversation.
Some people follow the school which believes that, in such times, it is best to reduce cost, while others argue that it is best to invest with a very well calculated solution.

But both strongly agree that this time, what’s required is more than any traditional cosmetic fixes. What’s needed is a new perspective to the solution.


In sales context, what does a Traditional Sales Legacy do?

In such difficult times, companies run to:

  1. Increase the quantity of sales effort: by adding salespeople or redesigning their commission scheme to boost their motive for more activities.

  2. Improve the quality of sales effort: by investing in coaching and training.

  3. Add additional products on the portfolio to up-sell.


The New Scientific Way:
In fact, and in stagnant market, hiring additional salespeople would be more to a cost, unless your sales resource is understaffed.
On the other hand, adding new products to your portfolio is not your best shot since in stagnating economy, market penetration would be a very challenging aspect.

Thus the best solution is to focus on the 80/20 rule, which is to optimize the allocation of your sales effort. Salespeople can work smarter, not only harder, by dividing their time more appropriately among customers, products, and sales activities. Sales effort allocation has a large positive impact on sales and profits as well, sometimes better than increasing the quantity and/or quality of effort.

HEED Matrix for Sales Optimization

We thought of sharing the below HEED Matrix© in a white board (but black in color) that could guide you on how to optimize each segment within your sales model.

“is a main reason why our clients had
as much as
20% increase in their revenue”

How We Could Help

If you are looking for optimizing your sales efficiency that could drive revenue growth by at least 10% within a four-to-five-months engagement, take the first step in this process by contacting us on any of our below coordinates.

As a sales management consulting firm, we have set proven frameworks and methodologies, and a reach for the sales best practices. Jointly with our solid experience in sales and the analytical engineering capabilities of our team, we could come in to integrate our services as an extension arm to your salesforce dedicated for all aspects related to optimizing the sales efficiency.

Take The First Step & Reach Us


Senior Consultant
A subject matter expert specializing in the study of technology and digital implementation in the area of sales and marketing. As a senior consultant at HEED, she successfully covers a broad spectrum of application areas following best practices and data-driven analysis of integrating science into the art marketing and business growth.

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