Crown Flower Mills to shift their sales figures from commodity

One of the most modern and competitive mills in the Middle East with a capacity of more than 15,000 tons of wheat per month. CFM started out with top-of-the-line equipment for the time and focused on quality in every way with ready-mix products

Challenge

Our client wants to move from the commodity products and the price battle with other competitors that are eaten their profit margins up to their value base products with a Blue Ocean Strategy.

Scope of Work

We helped our client to focus on his Value Based Products and allocate those products to the right customer segment.

1. Targeted Offering: Set the products that the company wants to focus on, and how this is integrated within the entire sales organization.
2. Addressed Customer: Identified which customer type will mostly demand those value-based products and move from traditional flour.

Impact on Revenue

This had a 6% overall increase in revenues, but the most important part is that this change shifted their sales figures from 80% commodity to 65% in the first year.