Bluering expedites their sales cycle by 85%

Bluering digital lending solutions are integrated with the best core banking systems available in the global market. It offers extensive end-to-end solutions for pre-lending decision-making for banks and financial institutions helping them to maintain full control over their credit management process. Their suite of products includes Corporate Credit, SME Credit, Retail Credit, Risk Rating, Collateral Management, Contracts Management, and others.

Challenge

Bluering had a challenge in the predictability of their growth. Their sales model was not scalable as they depended on partners for their key relationship with the high-level executives in the banks. In addition for low efficiency in their sales team as the company’s CEO involvement need was high.

Scope of Work

HEED has helped Bluering to penetrate new potential markets with a new business model by:

1. Disrupting their sales process to serve the SaaS model. Implementing the right infrastructure for applying the Land and Expand model for their digital lending solutions.
2. Transforming the leads source from executives to solution users who were approached using a scoring mechanism to increase sales activities efficiency.

Impact on Revenue

With this new model, Bluering was then able to target new territories (such as West Africa, East Africa, and Eastern Europe), generate more leads, and convert banks in those regions into new clients. In addition to increasing their sales velocity by expediting their sales cycle from 19 months to 3 months.