Keep up With Market Changing Dynamics

If you believe that commissions are an effective way to motivate your sales team to improve their performance, gamification can provide the extra boost needed to reignite their drive. “Creating a fun yet competitive environment enhances salespeople’s performance and skyrockets results.”   What is Sales Gamification? At its core, sales gamification involves applying game-like elements—such […]

We reflect on a year of resilience and adaptation in a challenging global business environment. Early signs of recovery have already emerged, particularly in the GCC, and we anticipate a market correction soon. At HEED, we’ve embraced these changes, refining our offerings and approach while laying the groundwork for ambitious growth. By aligning with evolving […]

The Transition from 2023 to 2024 towards the FUTURE! In the first half of 2023, terms like "efficiency" and "budget cuts" were frequently mentioned, marking the period as the year of efficiency." During this time, companies worked hard to reduce costs, boost productivity, and reorganize their operations to stay competitive and afloat. Now, returning to […]

Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation isn’t driven by businesses, but rather it’s directed by the customer.

The internet gave customers access to relevant information at any time, anywhere, and in the format and device of their preference. Thus, the customer journey dictates different strategies for businesses to keep up with this new kind of “always-connected” customer. Businesses must embrace technology in order to provide an exceptional customer experience, that’s one perspective of the story.