Defining Challenge

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Digital Transformation

  • Embarking on a digital transformation journey and intentionally combining human and technological capabilities in an entire transformation journey rather than just making some standalone digital improvements, became fundamental to defending the business and a necessity to succeed in the future.

    Our services are to help you successfully ride this change with the following seven steps: digital vision and business potential, digital strategy, end-to-end customer journey, digital initiatives and technologies, revamping a sustainable organization and roles, shaping culture and talent development, and harnessing the power of data and analytics.

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    Related Elaborative Insights

    Integrating technology without killing the human element in B2B sales

    Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation isn’t driven by businesses, but rather it’s directed by the customer.

    The internet gave customers access to relevant information at any time, anywhere, and in the format and device of their preference. Thus, the customer journey dictates different strategies for businesses to keep up with this new kind of “always-connected” customer. Businesses must embrace technology in order to provide an exceptional customer experience, that’s one perspective of the story.

    Eliminate the Barrier – Reach Your Consumer Directly

    Over the past decade, the evolution of customer purchasing behavior has significantly led to a growing preference for online shopping. Yet, most organizations could not complement their offline sales channels with the digital ones up until the pandemic hit in 2020, and organizations were left with no choice.

    Retail business isn’t dead – it’s entering a new era

    With the introduction of the digital world to the retail business in the late 1990s, along with the entire digital revolution, customers and consumers had a massive shift in their purchasing behavior.

    With the rise of the Covid19 pandemic and its implication and acceleration on every aspect within our way of living, the retail business became one of the most challenging industries, and thus a lot of studies have been conducted to understand what’s happening to approach the myth of the future of retail.

    The digital sales transformation

    Digital Sales Transformation (DST) has been a hot subject for most companies for the past years, but mainly focusing on the front-end customer experience, e-commerce, digital marketing, and automation (e.g. search/SEO, social media, online shopping, etc.) as well as digitizing the back-end business processes by enabling some software tools.

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    Norma Makarem

    Growth Consultant