Keep up With Market Changing Dynamics

Companies are being forced to adjust their business models and adapt to the new market reality as a result of digital transformation. What’s remarkable about this is that the transformation isn’t driven by businesses, but rather it’s directed by the customer.

The internet gave customers access to relevant information at any time, anywhere, and in the format and device of their preference. Thus, the customer journey dictates different strategies for businesses to keep up with this new kind of “always-connected” customer. Businesses must embrace technology in order to provide an exceptional customer experience, that’s one perspective of the story.

Over the past decade, the evolution of customer purchasing behavior has significantly led to a growing preference for online shopping. Yet, most organizations could not complement their offline sales channels with the digital ones up until the pandemic hit in 2020, and organizations were left with no choice.

With the introduction of the digital world to the retail business in the late 1990s, along with the entire digital revolution, customers and consumers had a massive shift in their purchasing behavior.

With the rise of the Covid19 pandemic and its implication and acceleration on every aspect within our way of living, the retail business became one of the most challenging industries, and thus a lot of studies have been conducted to understand what’s happening to approach the myth of the future of retail.

Digital Sales Transformation (DST) has been a hot subject for most companies for the past years, but mainly focusing on the front-end customer experience, e-commerce, digital marketing, and automation (e.g. search/SEO, social media, online shopping, etc.) as well as digitizing the back-end business processes by enabling some software tools.