Commercial Excellence, Compensation & Drive, Digital, Feasibility and Business Plan, Growth Strategy, Sales Strategy

Latest Milestones: From a Gold Award to Innovative New Programs

Latest Milestones: From a Gold Award to Innovative New Programs
March 3, 2025
HEED Team
0
We reflect on a year of resilience and adaptation in a challenging global business environment. Early signs of recovery have already emerged, particularly in the GCC, and we anticipate a market correction soon. At HEED, we’ve embraced these changes, refining our offerings and approach while laying the groundwork for ambitious growth. By aligning with evolving […]
Find Out More
Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy

Cracking the Code: How We Transformed Sales Forecasting into a Growth Engine

Cracking the Code: How We Transformed Sales Forecasting into a Growth Engine
February 28, 2025
Wael Farah
0
I was recently reading “The Goal” by Eliyahu Goldratt, a book that challenges conventional thinking in business operations and decision-making. One particular idea stuck with me: organizations often focus on local efficiencies while missing the bigger picture—sustainable growth. It took me back a few years to a conversation with the CEO of a leading commercial […]
Find Out More
Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy

From Strategy to Execution: Launching Value-Based Products with Impact

From Strategy to Execution: Launching Value-Based Products with Impact
January 29, 2025
Wael Farah
0
For many companies operating in mature industries, the relentless battle of price competition feels like a never-ending game. Margins tighten, competitors undercut, and products—once innovative—start blending into the sea of sameness. This was the reality faced by one of the most contemporary and competitive mills in the region, a business known for its scale and […]
Find Out More
Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy, Uncategorized

The Path to Customer-Centricity: A Manufacturing Company’s Transformation

The Path to Customer-Centricity: A Manufacturing Company's Transformation
December 27, 2024
Wael Farah
0
Last year, I sat down for a coffee with the newly appointed CEO of a well-established manufacturing company in Riyadh. Having previously known him from his previous role at another organization, it was clear from the outset that he was someone who truly understood the pulse of the market. His insightful words stuck with me: “We’ve […]
Find Out More