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We are a full-service Consulting firm licensed in SF. We offer a wide-ranging consulting services for independent professionals, entrepreneurs, and companies.

Posted in: Commercial Excellence, Digital, People & Skills
Sep 17, 2024 0

Gamification - To Unlock Your Sales Potential

If you believe that commissions are an effective way to motivate your sales team to improve their performance, gamification can provide the extra boost needed to reignite their drive. “Creating a fun yet competitive environment enhances salespeople’s performance and skyrockets results.”   What is Sales Gamification? At its core, sales gamification involves applying game-like elements—such […]

HEED

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Posted in: Commercial Excellence, Compensation & Drive, Digital, Feasibility and Business Plan, Growth Strategy, Sales Strategy
Mar 3, 2025 0

Latest Milestones: From a Gold Award to Innovative New Programs

We reflect on a year of resilience and adaptation in a challenging global business environment. Early signs of recovery have already emerged, particularly in the GCC, and we anticipate a market correction soon. At HEED, we’ve embraced these changes, refining our offerings and approach while laying the groundwork for ambitious growth. By aligning with evolving […]

HEED Team

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Posted in: Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy
Feb 28, 2025 0

Cracking the Code: How We Transformed Sales Forecasting into a Growth Engine

I was recently reading “The Goal” by Eliyahu Goldratt, a book that challenges conventional thinking in business operations and decision-making. One particular idea stuck with me: organizations often focus on local efficiencies while missing the bigger picture—sustainable growth. It took me back a few years to a conversation with the CEO of a leading commercial […]

Wael Farah

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Posted in: Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy
Jan 29, 2025 0

From Strategy to Execution: Launching Value-Based Products with Impact

For many companies operating in mature industries, the relentless battle of price competition feels like a never-ending game. Margins tighten, competitors undercut, and products—once innovative—start blending into the sea of sameness. This was the reality faced by one of the most contemporary and competitive mills in the region, a business known for its scale and […]

Wael Farah

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Posted in: Client-Centric sales process, Commercial Excellence, Growth Strategy, Uncategorized
Jan 6, 2025 0

Mastering the Shift: Channel Strategies for the CPG Leaders of Tomorrow

Last month, at the Gulf Food Manufacturing exhibition in Dubai, I joined a packed panel discussion on the future of consumer-packaged goods (CPG). Amid the buzz, one statement resonated deeply with the room: “We’ve perfected our distribution for yesterday’s market. But Gen Z isn’t buying like their parents did, and our channels haven’t caught up.” This wasn’t […]

Wael Farah

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Posted in: Commercial Excellence, Consulting, Growth Strategy, Uncategorized
Dec 30, 2024 0

Interview with the Founder - Reflecting on 2024: A Year of...

Questions on The Industry and Market Outlook You mentioned that 2024 was one of the most challenging years for you both personally and professionally. Was this due to shifts in the market landscape? How much did the economy play a role? The year 2024 was undeniably challenging for many, marked by significant economic difficulties both […]

Mazen Farah

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Posted in: Client-Centric sales process, Commercial Excellence, Growth Strategy, Sales Strategy, Uncategorized
Dec 27, 2024 0

The Path to Customer-Centricity: A Manufacturing Company's Transformation

Last year, I sat down for a coffee with the newly appointed CEO of a well-established manufacturing company in Riyadh. Having previously known him from his previous role at another organization, it was clear from the outset that he was someone who truly understood the pulse of the market. His insightful words stuck with me: “We’ve […]

Wael Farah

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